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Aviculture, Bird Mills & Retail Marketing

Photo Copyright  Krista Menzel - All Rights Reserved

Cockatiels - Photo by Krista Menzel

Exotic pets like parrots have become the rage even though they are challenging to keep in captivity. Large-scale "parrot mill" breeding operations, which supply popular warehouse pet store chains are producing thousands of potentially very long-lived parrot chicks each year to keep up with the demand for babies.  Raising parrots under such ‘assembly line,” high-production breeding conditions often compromise a bird’s physical and social needs.


To make matters worse, when these birds are sold through warehouse pet stores, buyers rarely receive quality products or solid advice from an inexperienced staff. In addition, the display of gentle, adorable, juvenile birds in these stores leads to many being purchased on impulse — and a parrot purchased on impulse without serious preparation and education rarely finds a lifelong home.


Unfortunately, the public is still largely uneducated about the real challenges of keeping parrots in captivity. Many adolescent and adult parrots lose their homes when their "true colors" as wild animals start to shine. Thousands of birds are displaced each year because neither these birds nor their buyers are properly prepared for success. The least fortunate birds are passed from home to home before dying from neglect or abuse, or they are euthanized. The lucky ones end up in adoption shelters or sanctuaries, which are now filling up fast!


You can help solve this problem by not breeding birds and by adopting a displaced bird rather than buying one from a pet store or breeder — but only if you are ready to make a lifetime care commitment.  There are many birds in captivity who cannot be returned to the wild and need our care. 


Recommended Flyers

A recipe for disaster: MASS-MARKETING   No Flock. No Flight. NO FAIR!
Available from Born Free USA
View the Video Now!

Recommended Videos

A Bird Mill Exposed – Part II
By Project Perry
    A Bird Mill Exposed – Part I
By Project Perry

Recommended Articles

Avian Welfare Issues: An Overview
by Denise Kelly, Eileen McCarthy, Krista Menzel & Monica Engebretson


Little Shops of Horror
By Born Free USA


Pet Retail – An Ugly Reality
By Born Free USA


Animals in the Retail Industry
by Monica Engebretson



Is captive breeding for the pet trade really ‘responsible aviculture’?
By Gina Kornblitch, WPT Member, The Netherlands
PsittaScene, Volume 18, No 2


Aviculture and Avian Welfare: What is the Difference; Where Do They Stand?

by Becky Margison, Avian Protection Society




Featured Articles

“No Fly Zone” 
Denied Their Natural Habits, Millions of Pet Parrots Lead Bleak, Lonely Lives.
By Charles Bergman, ALL ANIMALS Magazine,


Not Just a Pretty Boy: 
Intelligent, devoted, alien – parrots are unlike any other pet.  But what does the human-avian bond say about us?
By Ilan Greenberg, AEON Magazine